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Greene King IPA launches 'To The Pub' advertising campaign

Tue, 01/09/2015 - 00:00

Greene King IPA launches 'To The Pub' advertising campaign

A new Greene King IPA advertising campaign will hit TV screens from Tuesday 29 September.

‘To The Pub’ is an innovative campaign from Greene King IPA that celebrates Great British pubs and the individual spirit, community and authentic moments that happen in them every day.

To bring this campaign to life, Greene King IPA handed control of its advertising to 40 pubs up and down the country and equipped each publican with a video camera.

These publicans and their customers captured some incredible moments on film as they happened, from once-in-a-lifetime occasions and intimate conversations to traditional pub quizzes and darts competitions.

Chris Houlton, managing director, Greene King brewing and brands, said: “Our ‘To The Pub’ campaign highlights the important social role that pubs play in communities across Britain.

“By capturing just some of the real, intimate and funny moments that happen in pubs every day, filmed by the people who helped to make those moments happen, our campaign invests in bringing the pub and the value it has within the community to the attention of a national audience. It has been a monumental team effort to create this campaign and we could not be happier with the results.”

The first advert will air on BT Sport on Tuesday 29 September at 7:25pm and the TV advertising campaign will be followed with a social media launch.

All of the Greene King IPA ‘To The Pub’ adverts will be available to watch on a dedicated website, which will launch in October.